This campaign reframes care as active, ambitious, and essential. Care is what drives an engineer to design renewable systems, a mathematician to model ambulance response times, a software developer to build tools that help farmers protect their land. Care is strength. And it shows up everywhere.
The campaign deepens Murdoch's established 'A brighter future is here' brand platform with a sharper point of view: a brighter future doesn't just happen - it requires people across every field to care about people and planet. For students who share that belief, Murdoch is where they belong, and where that care can become a career.
How you can support the campaign
Use these resources to help communicate ÍíÒ¹¸£ÀûÍøվ’s story with your networks and reinforce what shapes us - from accessible and inclusive education, groundbreaking research, and a deep commitment to people and planet, we create the conditions for a better world. 
Here are some ways you can bring the campaign to life:
- Feature campaign content in your newsletters, presentations, email communications and stakeholder updates.
- Share campaign videos, messaging and creative assets across your social media, website and digital channels where relevant.
- Pass the campaign explainer on to your teams, partners and stakeholders.
Videos
Use these video links to share with your community. 
'If you care, come here' Brand video
- Embed Vimeo link:
'Biologists who care' video
- Embed Vimeo link:
'Engineers who care' video
- Embed Vimeo link:
'Lawyers who care' video
- Embed Vimeo link:
'Teachers who care' video
- Embed Vimeo link:
'Nurses who care' video
- Embed Vimeo link:
Campaign Social Media Assets
These assets are only available to ÍíÒ¹¸£ÀûÍøÕ¾ staff
'Biologists who care'
- 9:16 version
- 1:1 (square) version
'Engineers who care'
- 9:16 version
- 1:1 (square) version
'Lawyers Who Care'
- 9:16 version
- 1:1 (square) version
'Teachers Who Care'
- 9:16 version
- 1:1 (square) version
'Nurses Who Care'
- 9:16 version
- 1:1 (square) version
Campaign Messaging
Care, redefined
This campaign deliberately reframes care. Not as something soft or passive – but as something strong, ambitious and essential. At Murdoch, care is what drives breakthroughs, shapes professions and strengthens communities. It’s the recognition that none of us thrive alone, and that the work we do every day is connected to something bigger than ourselves.  
That idea sits at the heart of the campaign and flows through four core pillars that guide every piece of communication. At least one should be present in every piece of content.
- Care is strength: Care is not soft. It's not passive. It's one of the most powerful forces shaping our future - and Murdoch sees it that way. Care takes discipline, ambition and conviction. It drives breakthroughs in science, holds systems to account, and shapes careers that change communities.
- Careers built on care: Murdoch prepares graduates who lead with care in every career - not just the ones traditionally associated with caring. Whether it's law, engineering, conservation or business, Murdoch graduates carry a commitment to citizenship into the world.
- A university that cares for you: Murdoch creates an environment where everyone belongs. A campus that feels like home - where students are safe, included, valued and respected regardless of background, belief, bank balance or postcode. Support isn't an add-on; it's built into how the university works.
- Murdoch’s overarching care for people and planet: Murdoch's research and institutional commitments are oriented toward the things that matter most - i.e. food security, health futures, sustainable development, conservation, social justice and reconciliation. This isn't just what Murdoch student’s study. It's what Murdoch stands for, and always has.
Contact
If you’d like to learn more or have any questions, please contact us at marketing@murdoch.edu.au.